Sunday, July 23, 2006
Microsoft won't see Zune zoom up the charts
| By Stan Beer | |
| Saturday, 22 July 2006 | |
| Coming from a base of zero against a 80% market share holder such as iPod was always going to be a monumental task. Microsoft's strategy of pitting like against like will make it an impossible one. The so-called iPod killer, code-named Zune, looks to be simply a me too effort from an IT company that is flailing in all directions trying to find ways to spend its huge pile of excess cash to buy itself into new markets. Noting that Apple's formula for success appears to be working very well these days, Microsoft is spending resources on developing its own hardware division. Instead of just mouses and keyboards, Microsoft now produces games consoles, web cams and soon Wi-Fi music players. |
